Lycored is calling on the nutrition industry to help support those in need of connection and resources during the coronavirus crisis. The company will be including anonymous notes of encouragement in meals that will be delivered to seniors and homeless people, through a partnership with food4hungry.org, one of the largest food banks in California.
 
The food bank is based in Monterey County, near the farms where Lycored grows tomatoes for its range of natural products. For every note of nourishment that is written, Lycored will add fresh fruit or vegetables to a delivery.
 
“In these times, the nutrition industry has the potential to play an important role,” Golan Raz, head of Lycored’s global health division, said. “With many of us at home, we are checking in with ourselves and reflecting on the good things we have, what sustains us, and what matters most. At the same time, we have a wonderful opportunity to find ways to reach across the quarantine divides. We can nourish our bonds and support others, physically, mentally, and spiritually. WE hope everyone can devote a little time to this small, simple, friendly task.”
 
The ‘Letters to a Stranger’ initiative is hosted at www.littleglowapp.com, where users can also download Lycored’s wellness app, littleglow. It is a twist on the company’s ‘Letters of Love’ campaign, which, for the past three years, has encouraged hundreds of thousands of people to write letters to themselves and exercise self-love.
 
Zev Ziegler, head of global brand and marketing at Lycored, said that the quarantine highlights new ways in which we can learn to connect.
 
“They say a stranger is just a friend you haven’t met yet, and that’s never been more true,” Ziegler said. “With so many of us currently isolated from each other, it’s important to find new ways to connect, even if only virtually. This is a time for people across the world to reflect on what joins us together and we want the whole industry to join us.”